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The future of yachting: Yacht market trends in a post pandemic world

Home > LUXURY/UHNW Trends > The future of yachting: Yacht market trends in a post pandemic world

Posted by Joanna Lewis , 30 Jun 2022

The yachting industry has enjoyed record growth over the past couple of years. While the pandemic restricted travel initially, it created a desire for more exclusive and private holidays amongst the world’s richest. The lockdown also enhanced individuals’ willingness to seize the moment and seek freedom on the sea aboard a luxury yacht with close family and friends.

Not only has this surge in yacht sales and charters been driven by a desire to enjoy more exclusive and private experiences, but it has also been driven by an uptick in global wealth. There were 670 new billionaires in 2020 and more than 295,400 Ultra-High-Net-Worth-Individuals, according to the 2021 Wealth X Report. Additionally, historically low-interest rates have provided cheap capital, further fuelling demand for luxury goods, although this driver is set to change with rising interest rates. With this increased spending power, many of the world’s most coveted luxury brands have witnessed a boost in sales, and the yachting industry, too, has reaped the rewards.

Relevance Yacht’s partnership with YATCO , the Official MLS and Ultimate SaaS Platform of Yachting, provides us with the latest yacht market trends and post pandemc industry insights. Here we explore some of the latest yacht industry trends identified by YATCO.

Yacht market trends : sales 

Yacht sales continue to be robust. 2021 saw an astonishing 72 vessels with price increases, breaking historical records and this trend is continuing in 2022.

The most recent YATCO data – from May 2022 – shows that a total of 100 yachts were sold in this month alone, with a combined asking price of more than US$179 million. There were also 350 new brokerage yachts for sale, and 49 listings are currently under contract – a 23% increase compared to April 2022.

For comparison, looking at the same month in 2021, there were 39 yachts of 79ft+ sold with a combined asking price of more than $400 million, 102 new listings and 68 listings under contract.

“All the Relevance yacht brokerage clients have seen incredible growth in yacht sales, yacht charters, and new build contracts since 2020,” Rumble Romagnoli, President at Relevance said. “Is the world getting richer? Are people wanting to enjoy their money more? Is the marketing of high value goods more effective through digital channels? I think we have a situation where all these factors are playing their part.”  

Yacht market trends : charter 

The yacht charter market continues to experience growth. An increasing number of charter-only firms are joining YATCO to sell yachts on behalf of their clients, and prices are increasing due to demand outstripping supply.

According to BusinessWire, the global yacht charter market is estimated to be worth around US$16.1 billion this year and is expected to reach around $21.65 billion by 2027.

Post pandemic trends

The latest data from YATCO shows that expedition yachts are the most sought-after by yacht owners and charterers. This reflects an increasing trend amongst yachting enthusiasts to travel beyond the world’s most popular blue water havens and explore more remote areas.

There is also a growing influx of new yacht owners and charter clients from the tech, crypto, Non-Fungible-Tokens, and blockchain community. These clients are much younger than the traditional yacht industry audience. They are typically in their mid-20s and early 30s, are new to the world of yachting and seek trusted professionals who can provide expert advice on the entire eco-cycle of yachting, from chartering to owning a luxury vessel.

Yacht brokerages are responding to this new audience by embracing payment in crypto. For example, global yacht brokerage YACHTZOO has recently partnered with BitPay to offer payment for select yachts for sale and charter in cryptocurrency.

This younger audience is also the key driver of the yachting industry becoming greener and more eco-friendly. As such, sustainable yachts, including ones that boast state-of-the-art hybrid propulsion systems, are increasingly popular. This trend for sustainability is reflected across the entire yachting industry, including builders, brokers, and even marinas, all implementing eco-friendly initiatives.

Yacht market trends : a new digital era

Driven by Covid lockdowns, the traditional way of doing business has changed, with the past few years seeing a global rise in the number of companies investing in new websites. The yachting industry has embraced this new digital era, finding new ways of selling and chartering yachts virtually, demonstrating the importance of a robust online presence and digital marketing strategies.

An increasing number of sales are being made online via social media platforms, with inquiries for second-hand and new build yachts on popular platforms such as Instagram, Facebook, and LinkedIn.

YATCO support yachting professionals digitally by providing top software solutions that deliver results.

Relevance Yacht works with some of the leading yacht industry brands helping to support them with effective digital marketing strategies. If you want to learn about our full portfolio of marketing services, then contact the team at Relevance Yacht.

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Existing User - Enter Password Password: Basket - 0 items The issue in your basket Instant access to 600+ titles Thousands of back issues 30 days for just 99c Send a copy of chat messages Message Sent Error in sending email. Yachting Monthly Digital edition An audience with Libby Purves Dick Durham May 23, 2003 Top Yachting Monthly columnist Libby Purves to lecture at Falmouth museum Yachting Monthly’s Libby Purves OBE, the well-known and prolific journalist, author and broadcaster, will be lecturing at the Falmouth Maritime Museum on 4 June. Libby has been something of a sailing fanatic from her early days and has a number of ‘firsts’ under her hat. She was the first female presenter on the BBC’s Today programme and the very first person to broadcast from Beijing in 1978. This renowned presenter for Radio 4 on the Today, Midweek and Learning Curve programmes has an incredible history of tales which will capture any audience. Her lecture on Wednesday 4 June will focus on Britain, the sea, and the tall ship fleet and is guaranteed to be a fascinating talk. Tickets are available at £7.50. Please call Emma Hale on 01326 214546 to make a booking. 360 COMMENTS Sailing news, blogs, boat and gear reviews Sailing the Orkneys: 'Bryan saw a tall black fin breaking the water, followed by another - it was a pair of orcas'. Sitting on my living-room floor surrounded by tide tables, pilot books, and almanacs, one part of my upcoming voyage around Britain began to excite me more than the rest. I…. PDF Monthly Yachting Yachting Monthly Audience 46% Intend to purchase a new boat in the next 5 years. 4 Editors Statement Yachting Monthly is Britain's top cruising magazine and has been inspiring sailors since it was first published in 1906. It is written by sailors, for sailors, and is driven by a shared love of being About Yachting Monthly is at the heart of the British yachting market and is for people who actively sail their boats - whether cruising across the channel, around the coast or further afield in blue waters.. It provides an entertaining mix of vital information for cruising yachtsmen with all levels of experience, which maximises their enjoyment, increases their skills and gives them the ... Yachting Monthly Archives Yachting Monthly. Yachting Monthly is at the heart of the British yachting market and is for people who actively sail their boats - whether cruising across the channel, around the coast or further afield in blue waters. It provides an entertaining mix of vital information for cruising yachtsmen with all levels of experience, which maximises ... Yachting 2023, tips and trends 7 - GenZ influence. The Forbes 400 list last year identified 10 billionaires under 40. Over the next two decades, the average age of superyacht owners is predicted to be between 35 and 45. More younger clients will enter the 2023 yacht industry, whether for charter or purchase, and the influence of Gen Z will change the face of yachting. PDF EDITOR'S Yachting Monthly is Britain's top cruising magazine and has been inspiring sailors since it was first published in 1906. It is written by sailors, for sailors, and is driven by a shared love ... Our audience covers a wide range of sailors, from young people dreaming of buying their first yacht to lifelong cruising sailors, to people seeking ... Yachting Monthly History. At its launch in 1906, from the offices of The Field, The Manchester Guardian reviewed the first issue describing it as, "a substantial and well-illustrated 80-page magazine which really contains something to read".. 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Brands must focus on the decision-makers and new clients of tomorrow in 2023, hence focussing on Gen Z. If brands continue to focus on just Millennials, they will get left behind, and they must re-focus their yacht marketing strategies to target the new audiences. The yachting industry is also growing within ... YBW Forum Hosted by Yachting Monthly magazine. Threads 15.2K Messages 204.7K. Threads 15.2K Messages 204.7K. Liveaboard marinas on the southcoast UK. Yesterday at 21:31; ashtead; The Thames Forum. A place to discuss boating issues specific to the Thames and other inland waterways. Threads 8.2K Messages 92.5K. Threads 8.2K Messages 92.5K. Sailing news Archives Sailing square riggers: 'You're more appreciative of what sailing used to be'. June 25, 2024. Most cruising yacht sailors would agree that any field of knowledge that might sharpen their own skills is worthwhile learning about. But does Patrick O'Brian rattling on about thimbles and…. The latest yacht market trends The most recent YATCO data - from May 2022 - shows that a total of 100 yachts were sold in this month alone, with a combined asking price of more than US$179 million. There were also 350 new brokerage yachts for sale, and 49 listings are currently under contract - a 23% increase compared to April 2022. For comparison, looking at the same ... Top 25 Yacht Magazines in 2024 Here are 25 Best Yacht Magazines you should follow in 2024. 1. Yachting World. Yachting World, established in 1894, is a leading magazine dedicated to the sailing community. It offers extensive coverage of adventurous sailing, including bluewater cruising, ocean racing, and high-latitude exploring. We went sailing in 40 knots to see what we could learn! It's one thing dealing with heavy weather sailing offshore, but what should coastal sailors do when a big blow is imminent? Yachting Monthly's Theo Stocker s... 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