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Stefano Ricci Launches a New Luxury Yacht Division

Stefano Ricci and Benetti, two Italian symbols of excellence together for a unique project.

Stefano Ricci  writes a new chapter in its history, presenting a new concept of interiors for Super Yachts. The Stefano Ricci  Yacht Interiors will be unveiled at the highest level, participating in the Monaco Yacht Show, the most prestigious boat show in the world.

With the support of the Florentine yacht designer Luca Dini, Stefano Ricci  has developed a project for a 230 feet (72 meters) Mega-Yacht from the Benetti Custom line, designed to cater to the requirements of a high-end clientele and inserted into the Benetti Design Innovation project.

Stefano Ricci  is proud to present this exceptional project at the 22nd edition of the Monaco Yacht Show through the 72mt Project Innovation yacht. An unmistakable style, made possible by the Florentine House’s craftsmanship according to their design codes: Californian briar-root, Tuscan travertine and crocodile skin.

This is the first adventure of the Stefano Ricci  Yacht Division, a new segment of the company completely in line with the brand’s philosophy of 100% Made in Italy, an expression of the highest quality and creativity.

After Stefano Ricci ’s 40th Anniversary event at the Uffizi Gallery, this launch marks the next step in the future of the group, founded in 1972 by designer Stefano Ricci and now present throughout the world with 24 mono-brand boutiques.

“It is a great honor for us to introduce our concept in the yachting world through a partnership with a leading shipyard like Benetti – said Filippo Ricci Creative Director – After this launch in Monte Carlo, we have planned major presentations at yacht industry’s main events and at our flagship stores worldwide.”

“We are very proud to count Stefano Ricci  among our Partners. – added Vincenzo Poerio, CEO of Azimut/Benetti’s Mega-Yacht Business Unit – I believe this collaboration to be particularly consistent with Benetti’s brand philosophy, as like us Stefano Ricci  is a worldwide ambassador of Italian style and an expression of the highest level of craftsmanship excellence”.

Technical Data:

MAIN DIMENSIONS Overall length m 72,00 Waterline length m 68,50 Maximum width m 11,90 Maximum draft m 3,50 Depth m 6,40 Displacement t 1500,00

Performance:

Maximum speed kn 16,00 Cruising speed kn 15,00 Range nm 5000

Main Machineries:

Max. propulsion power 2×2000 kW, Cat 3516B 1600 rpm Electrical generator 3×400 kW, emergency generator 1×150 kW Fuel capacity 220.000 L Water capacity 90.000 L Bow thruster 1 x 150 kW Water makers 2 x 20 m3 for each day

Guests and Crew:

Guests 10 Crew & Staff 25

Propulsion:

Traditional Compliances RINA, LLOYD’S, ABS, SOLAS, MCA

STEFANO RICCI Luxury Yacht Division from Stefano Ricci on Vimeo

STEFANO RICCI Luxury Yacht Division Brochure

Your gateway to unrivaled experiences

Sindalah Marina is perfectly located for travelers and yacht enthusiasts seeking a vibrant experience in the Red Sea. Just 17 hours by boat from main Mediterranean yachting destinations, it will be the perfect hub for visitors from Europe, Saudi and the wider Middle East. The state-of-the-art marina will be home to 86 berths for yachts up to 50m, as well as 76 offshore buoys for superyachts up to 180m. Guests and crew will enjoy a full suite of services and facilities including the Sindalah Yacht Club, featuring two restaurants and a pool, sailing school, concert venue and private members’ lounge.

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Based in the South of France, IGY is the world’s leading globally integrated superyacht network of deep-water iconic marina destinations. The most trusted brand in nautical hospitality, it has marinas everywhere from Miami to Cannes, and will bring nearly two decades of experience to Sindalah Marina.

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With 86 berths for yachts up to 50m and 76 offshore buoys for superyachts up to 180m, the marina will have the space and amenities you need to make your arrival and stay both smooth and comfortable.

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From fine dining and live music to a private member’s lounge and pool, the Stefano Ricci-designed Sindalah Yacht Club will bring opulence, elegance and exceptional experiences for the most discerning tastes.

Whether you require fuelling, power, water or repairs to your yacht, the marina will be at your service, taking care of all essential maintenance needs while you enjoy the Marina’s services.

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Discover a new chapter of the Explorer Project: Mission Cambodia. The new campaign explores a land that offers ancestral emotions through the eyes of nature. Explore the world to explore ourselves.

The Stefano Ricci Explorer Project arrives in Mongolia. Discover the preview of the Fall-Winter 24 Collection Campaign.

“Luxor, Iceland, and now the Galápagos Islands. STEFANO RICCI Explorer continues along the route traced by nature”. These are notes from the travel diary kept by Filippo Ricci, Creative Director during this new journey.

Discover the SR Fall/Winter 2023-24 Collection. The first stop of the STEFANO RICCI EXPLORER Project. SR’s traveller is not only romantic but also courageous and fearless. He crosses through uncontami-nated nature to rediscover himself..

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By SuperyachtNews 12 Feb 2019

M/Y 'Sarastar': A magnum opus

With its colourful interior and an equally colourful owner to match, m/y 'sarastar' is a vessel designed to impress….

“I think of this boat like a new-born baby,” declares Michele Tecchia, owner of 60m M/Y Sarastar , as we sit at anchor in Port Hercules. And like most new parents, Tecchia is bursting with pride at his new arrival. Built by Mondomarine and delivered in 2017, Tecchia subsequently took the yacht to nearby Viareggio to continue working on the vessel as he still wasn’t 100 per cent happy with her. “We were in Viareggio with my team of engineers three times a week. We wanted to make sure that everything was working,” he recalls. As a previous owner of a number of smaller vessels, Tecchia regrets that many of his fellow owners lack the enthusiasm he has for Sarastar (“there are very few people who are passionate about their boat”), explaining that he considers being a piece of art. He details the extraordinary lengths to which he and his team went to complete the interior, “I wanted something that other people don’t have. A lot of people [have] boats [that] are big but they don’t have onyx that you find in south Brazil or China. They don’t have first-class Carrara marble. They don’t go to the Stefano Ricci silk factory. They just take a 75m-80m boat, they put wood on the floor and that is it.” Tecchia’s focus on the finest (and most unusual) materials is supported by his experienced team which includes two designers solely focused on researching and sourcing unique pieces. “We imported a lot of things from China and South America,” he says. “All the silk that is on the boat, even for the drapes, was handmade by Stefano Ricci; they cost a fortune! But if you want luxury, that is what you have to do.” For Tecchia, the distinctive decoration and quality of his yacht’s interior is influenced by his personal use of the vessel. He believes that usage should be a motivating factor for how owners approach the design of their yacht. “It depends what you want,” says Tecchia. “Do you want it to be your boat, and to cover the expenses, [do] you occasionally charter? Or do you want a boat to [always] charter? In that case, you want something that is cheap and strong. Then, it’s a different story. If [owners] want to do business, you put [in] the cheap stuff ... or carpeting, which is even worse! I have seen it! Incredible! A 72m boat with carpets!”

“Do the right thing, try to do it in luxury. Isn’t that the idea with a boat? It’s the ultimate toy.”

Walking around the vessel, Tecchia’s ornate taste is apparent at every turn. Each guest room is furnished in a strikingly different shade, with all features – from the lampshades to the velvet backdrop – in complementary colours. “What is important is that I like the boat,” he says during the tour. “I am Italian, I have a particular taste. I am from Rome, I am used to beauty.” With such a decorative interior, a multitude of rare materials and Tecchia’s penchant for shiny surfaces, he likes his crew to be dedicated to cleaning and maintaining every aspect of the yacht. “I have four people just washing the inside of the boat every day. At any moment, the boat is shining. If it’s winter, if it’s summer, it doesn’t matter.” This commitment to preservation is akin to an art aficionado who ensures their collection is kept to the highest of standards. Although there have been a few updates since the summer – including making sure each door opens automatically, something he hadn’t considered before spending time on board – Tecchia is finally happy with the final product. “If something isn’t perfect, then we re-do it,” he says. “But now, Sarastar is perfection, there is nothing else that we can do.” The yacht is currently on the market with Burgess, although Tecchia admits that when it comes to designing a new one, he would find it hard to top his current vessel. “If I had to do another boat, I [now] have more experience, [but] I think it would be very difficult to do something better than this.” So after his experiences on board other vessels and designing his own remarkable interior, does he have any advice for his fellow owners? “I tell my friends, who have just built a new boat, ‘Do the right thing, try to do it in luxury!’ Isn’t that the idea with a boat? It’s the ultimate toy.” Whether she is his new-born baby, his piece of art or his ultimate toy, Sarastar is definitely a Tecchia masterpiece.

Images courtesy of Burgess.

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Boating: A Splash of Fashion

Bailey S. Barnard

Bailey S. Barnard's Most Recent Stories

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At last september’s Monaco Yacht Show, the Italian shipyard Benetti presented 27 megayacht concepts from independent designers. One of the more striking concepts came from the desk of Luca Dini, a Florence-based naval architect who has had some 60 yachts built to date. Dini’s 236-foot motor yacht stood out with features that included side terraces concealed by retractable windows and a dual-height aft beach club with an aluminum, venetian-blind door. But the design drew equal attention for what was inside: the first maritime interior by the Italian fashion brand Stefano Ricci.

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For Stefano Ricci, the transition to yacht interiors was a natural one. “Our family has been blessed to spend many summers on some of the finest yachts,” says Filippo Ricci, the company’s creative director and one of Stefano’s two sons. The Riccis have also designed interiors for their company’s boutiques—in Florence, Paris, New York City, Shanghai, Moscow, and elsewhere—as well as for the homes of select clients of the fashion brand.

“Most of our clients own private yachts or jets, and we were solicited on numerous occasions to design the interiors,” Filippo says. “From this experience, [we] decided to study a concept fully dedicated to yachts, and evaluated new technical solutions with the collaboration of Luca Dini.”

In Monaco, at the same time it was unveiling its first collaboration with Dini, the fashion house formally launched its new maritime business, which it calls the Stefano Ricci Luxury Yacht Division. Filippo says that the company is speaking with several clients interested in making the Dini-designed, Benetti-built yacht concept a reality, and that the vessel could potentially be completed as early as 2016. He adds that the company’s yacht division is open to working with other shipyards as long as they meet the brand’s quality standards.

If realized, the concept revealed in Monaco would result in a 1,500-ton-displacement vessel that could accommodate as many as 10 guests and 25 crew in an interior as distinct as Ricci’s clothing. Stefano and his team detailed every onboard space, from the saloon and dining areas to the cabins and heads. His plans call for the extensive use of rich materials—Californian briarroot, Tuscan travertine, crocodile leather—to help achieve his distinctive style. Of course, like those with a Ricci wardrobe, buyers of a yacht with a Stefano Ricci interior will be able to customize every detail down to the last stitch.

Stefano Ricci , www.stefanoricci.com ; Benetti , www.benettiyachts.it

In his role as Director of Social and Branded Content, Bailey S. Barnard oversees all of Robb Report's social media and its online sponsored and branded content, in addition to spearheading digital…

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This bold move, at a time when China was just beginning to emerge as a luxury market, demonstrated the brand’s foresight and ambition.

Over the following decades, Stefano Ricci continued to expand its product range and global presence, evolving from a specialist tie maker into a comprehensive luxury lifestyle brand.

The company’s acquisition of the historic Antico Setificio Fiorentino silk mill in 2010 further cemented its commitment to preserving traditional craftsmanship.

Today, with over 65 boutiques internationally, including flagship stores in the world’s capital cities along with 19 shop-in-shops, Stefano Ricci has established a significant presence in the luxury fashion sector.

One of the hallmarks of a true luxury brand is its unwavering commitment to quality, and in this respect, Stefano Ricci holds its own.

The brand is renowned for its use of exceptional materials, including some of the finest fabrics and leathers available in the world.

For instance, Stefano Ricci’s shirts are crafted from ultra-fine cotton, with yarns woven at the lowest possible speed to maintain fibre integrity.

The company’s attention to detail extends to its treatment of fabrics, with Ricci famously allowing cloths to ‘decant’ like fine wine before finishing.

Stefano Ricci’s process, which can take several days, allows the natural fibres to settle and recover from the stress of production, resulting in a fabric that Ricci believes better retains its inherent qualities and drapes more elegantly on the body.

In terms of craftsmanship, Stefano Ricci maintains a strong commitment to traditional artisanal techniques.

The brand employs master craftsmen, many of whom have decades of experience, to create their products.

This approach ensures a level of quality and attention to detail that is increasingly rare in today’s fashion landscape.

The acquisition of the Antico Setificio Fiorentino, a silk mill operating since 1786, further demonstrates Ricci’s dedication to preserving and utilising traditional craft techniques.

However, it’s worth noting that while this commitment to quality is admirable, it’s also a standard expectation for any brand positioning itself in the luxury market.

Exclusivity is another key factor in determining a brand’s luxury status, and Stefano Ricci doesn’t fall short in this aspect.

The brand produces its collections in extremely limited quantities, with some fabric runs limited to just 60 metres – enough for only 20 suits worldwide.

Stefano Ricci’s level of rarity ensures that its customers are unlikely to encounter others wearing identical garments.

In terms of pricing, Stefano Ricci positions itself firmly at the upper echelons of the market.

Suits can easily exceed $10,000, placing them in the same price bracket as established luxury houses like Brioni or Kiton.

The brand’s refusal to discount its products, even going so far as to destroy unsold merchandise rather than offer it at reduced prices, further reinforces its luxury positioning.

However, it’s important to note that high prices alone do not guarantee luxury status; they must be justified by corresponding quality and brand prestige.

The perception of a brand by its clientele and the wider public is crucial in establishing its luxury credentials.

Stefano Ricci has cultivated a reputation for catering to an ultra-wealthy clientele, including royalty, heads of state, and business tycoons.

  View this post on Instagram   A post shared by Stefano Ricci (@stefanoricciofficial)

The brand’s founder has been quoted as saying, “We sell to people that have got everything,” highlighting the exclusive nature of their target market.

Stefano Ricci’s focus on the ultra-high-net-worth individual has helped Stefano Ricci carve out a niche in the luxury market.

However, the brand’s relative youth compared to established luxury houses like Hermès or Louis Vuitton means it lacks the historical cachet that often accompanies luxury status.

Additionally, Stefano Ricci’s low-key marketing approach, while appealing to its discreet clientele, has resulted in lower brand recognition among the general public compared to more widely known luxury brands.

A hallmark of many luxury brands is their ability to extend beyond their original product category, creating a comprehensive lifestyle offering.

Stefano Ricci has successfully followed this path, expanding from its origins in ties and shirts to encompass a full range of menswear and beyond.

The brand now offers everything from suits and sportswear to fragrances and home furnishings.

In 2009, Stefano Ricci launched SR HOME, a collection that includes porcelain, crystal, and silverware, as well as home furnishings and leather accessories.

SR HOME’s range encompasses everything from fine bone china dinner services and hand-blown crystal glassware to leather-bound desk accessories and even custom furniture pieces.

The expansion into lifestyle products mirrors the strategies of established luxury conglomerates like LVMH or Kering.

The brand has also ventured into more niche luxury sectors, such as bespoke interiors for yachts and private jets, further cementing its position in the ultra-luxury market.

However, it’s worth noting that while this diversification is impressive, it’s also a common strategy among aspirational luxury brands seeking to increase their market share and customer base.

When assessing Stefano Ricci’s luxury status, it’s instructive to compare it with established luxury powerhouses.

In terms of quality and craftsmanship, Stefano Ricci holds its own against brands like Brioni , Kiton , or Loro Piana .

The attention to detail and use of premium materials in Ricci’s products are on par with these renowned luxury houses.

However, where Stefano Ricci often diverges from traditional luxury brands is in its aesthetic and branding approach.

While many luxury brands have shifted towards a more understated, minimalist aesthetic in recent years, Stefano Ricci has maintained a bold, opulent style that some critics argue borders on ostentatious.

Stefano Ricci’s aesthetic choice aligns with the tastes of its core clientele but may limit its appeal to a broader luxury consumer base.

In terms of brand heritage, Stefano Ricci, founded in 1972, is relatively young compared to centuries-old houses like Hermès (1837) or Louis Vuitton (1854).

This lack of historical pedigree can be a disadvantage in the luxury market, where heritage often plays a significant role in brand perception.

However, it’s worth noting that other relatively young brands like Tom Ford (founded 2005) have successfully established themselves as luxury players, indicating that age is not the sole determinant of luxury status.

Tom Ford’s rapid ascension to luxury status demonstrates that with the right combination of design prowess, quality, and marketing, a brand can quickly establish itself in the luxury segment.

After careful consideration of all factors, it’s fair to conclude that Stefano Ricci does indeed qualify as a luxury brand, albeit one with a unique position in the market.

The brand’s unwavering commitment to quality, use of premium materials, and expert craftsmanship align with the expectations of a luxury label.

Its limited production runs and high price points further reinforce its luxury credentials.

The expansion into lifestyle products and bespoke services also mirrors the strategies of established luxury conglomerates.

However, it’s important to note that Stefano Ricci occupies a specific niche within the luxury market. Its focus on ultra-high-net-worth individuals and its bold, opulent aesthetic set it apart from more mainstream luxury brands.

Stefano Ricci’s positioning has both advantages and drawbacks; while it allows Stefano Ricci to command premium prices and maintain exclusivity, it may limit its broader appeal and recognition.

The brand’s relative youth and lower public profile compared to historic luxury houses also influence its standing in the luxury hierarchy.

While these factors don’t negate Stefano Ricci’s luxury status, they do impact its position within the luxury market ecosystem.

Stefano Ricci represents a fascinating case study in the evolution of luxury brands in the 21st century.

It demonstrates that it’s possible for a relatively young brand to establish itself in the luxury market through a combination of quality and exclusivity.

The brand’s success also highlights the continued demand for traditional craftsmanship and ‘old world’ luxury in an era increasingly dominated by streetwear-influenced fashion .

For men seeking to project an image of classic success and achievement, Stefano Ricci offers a compelling proposition.

Its products are undeniably luxurious and exclusive, appealing to those who value traditional notions of masculine elegance and success.

However, potential customers should be aware that choosing Stefano Ricci means aligning oneself with a specific aesthetic and brand image that may not have the same broad recognition or versatility as some other luxury labels.

Ultimately, while Stefano Ricci may not have the centuries-old heritage or widespread recognition of some luxury titans, it has undoubtedly carved out a place for itself in the upper echelons of the luxury market.

Its story serves as a reminder that in the world of luxury fashion, quality, exclusivity, and a clear brand identity can sometimes trump historical pedigree.

Laurenti Arnault

With over twenty years of front-row fashion and styling events, collabs with haute-couture houses, and a PhD in Luxury Fashion, Laurenti is an expert in crafting personalized looks that depict old-money sophistication.

With years of expertise in high-end fashion collabs and a PhD in Sustainable Fashion, Ru specializes in curating eco-luxe wardrobes for the modern gentleman seeking understated refinement.

• Stefano Ricci

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