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Lürssen just delivered the vessel to jacksonville jaguars owner shahid khan., rachel cormack.

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Wealth Management

Peter Lürssen on building a luxury superyacht brand and support for ocean charity BLUE

By Edwin Smith

Peter Lürssen is at the helm of the most ambitious superyacht builder in the world, writes Edwin Smith

Peter Lürssen is a generous man. I learned this when we had lunch together in London one day this summer. At Kai, an upscale Chinese restaurant in Mayfair, we sat, spoke, drank white wine and made our way through what seemed like the entirety of a long and excellent menu. After a couple of hours, as another round of plates was being cleared, Lürssen said: ‘Are you ready for the main course?’

He was joking – sort of. After this, he ordered several desserts for the table, including one called Oprah’s Contradiction. (Oprah once said, ‘You can have it all. You just can’t have it all at once.’ This was the pudding that proved her wrong.)

But Lürssen is generous in another sense too. A little while ago he quietly agreed to fund the entirety of Blue Marine Foundation’s operating budget for five years. There was no big announcement at the time, but he is willing to speak about the decision now. ‘It’s quite difficult, making people part with their money,’ Lürssen told me.

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But by covering the operating costs of Blue Marine Foundation (BLUE) – and allowing the charity to assure other donors that every penny they give goes directly to projects – he hopes to encourage more people to support BLUE’s work . ‘You can give those people who donate the money [directly to projects] the sense of ownership and pride in the achievement, which is very important.’

He noted that some charities – none of which he would name – are able to host a nice cocktail reception at the Monaco Yacht Show. But that isn’t the same as actually achieving something. ‘It’s good for your conscience,’ he said. ‘But does it get you anywhere? I always feel life is too short – especially when you’re over 60, like me – to waste your energy and your resources on something that is not getting proper results. And that is something that I really like about BLUE. They do get results.

As a result, Lürssen has donated more money to BLUE. On top of his contribution to cover the operating costs of the charity, he donated an additional £2 million to fund a project to create a marine protection area around Ascension Island, a remote a island in the Atlantic. (The project is described in more detail in a piece written for Spear’s by BLUE Ambassador HRH Princess Eugenie and the charity’s CEO Clare Brook .)

‘The ocean is the one thing that connects us all. And the more you think about it and look into it and read about it, you realise how important the oceans really are to the world. It’s way beyond the supply of fish. It’s way beyond swimming. You know, it’s a hugely important factor for us to be able to live on this earth.’

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Lürssen is able to support BLUE in such a way thanks to his stewardship of Lürssen Yachts. During his time at the company, the nearly 150-year-old family business has been transformed from an industrial firm producing products for the defence sector into a true luxury brand, and perhaps the leading builder of superyachts in the world.

As CEO he has presided over the delivery of one extraordinary, ground-breaking vessel after another. These include the 180-metre Azzam, which is capable of more than 30 knots and, at one point, was the longest superyacht in the world, and Dilbar.

Launched in 2016, at 156 metres long and more than 23 metres wide, Dilbar became the biggest yacht in the world by gross tonnage. The company – which fiercely guards the privacy of its clients – has also produced vessels for late Microsoft co-founder Paul Allen, record producer David Geffen and members of Middle-Eastern royalty.

Over lunch, I asked him about his life, his career and where Lürssen is headed next.

Did you always want to join the family business, or did you feel pressure to do so?

It just was just a natural development. I never felt the pressure. Really, you know, after [leaving school] I was told to do that. But I would never rebel against that decision because I knew it would be good. I wasn’t questioning the wisdom of running the business.

My cousin was even born in the shipyard, so it was a very deep natural relationship with the people, with the business. And it was normal for us. I cannot remember ever wanting to do something like be a fireman or an astronaut. Shipbuilding was always very much a fascination.

When you first came into the business, it was largely reliant on the defence sector for work. But a lot of Lürssen’s growth over the last couple of decades has come from yachting. How did that transition happen?

Well the first challenge that I had, was to tell my family, ‘Look, I know I’m the engineer, and you think I should be the technical director, but it is a no-go.’ To run production, I told them, ‘your brain has to be wired in a particular way.’ I just can’t do that. I realised that very early on.

When I came into the business, our output was about 95 per cent defence and naval, and the rest was miscellaneous. My uncle used to joke that every 10 years we can allow ourselves to build a yacht. We built Carinthia V and VI. We built a boat called Shergar, which was quite special. But then in ‘87, ‘88 diversification was a big thing and we had a seminar.

The idea – I think they call it the trumpet model – was to [sketch out] the best case and the worst case scenario. And if you prepare for both, you’ll be prepared for something in the middle. At that seminar we looked at fast aluminium ferries, or yachts. We had done a lot of yachts in the 1920s.

We built a few yachts after the war, but just a handful really. Luckily we decided not to go for ferries but to go for yachts. And that was the job I took on in ‘88: trying to start a yacht business.

It always sounds good to say ‘and the rest is history’. But that is a rather bold statement – and it is not really true. It was exciting, but it wasn’t easy. We had a hard time selling the first yacht. It turned out that the buyer was not able to pay and we had to repossess the vessel.

But things improved, clearly.

I must say I’ve really been fortunate. We had an amazing client, who’s been really good for us, for whom we did Coral Island – an amazing boat, really beautiful. And then there was an American who really liked Carinthia VI and he commissioned Jon Bannen-berg to redo it. Jon was trying to change the design. But the client said, ‘No, no. I want it like Carinthia.’ That was Limitless.

Commercially it was not really a success. But after that we sold a very large yacht to a client who cancelled. That yacht [was taken on by another client] and is now called Dubai. It’s 162 metres with an amazing design by Andrew Winch.

Since then we’ve been very fortunate that we did a few things right. And we managed to weather all the tough times in yacht-building and the dotcom crisis and everything. We managed to get through that intact.

How did you build Lürssen’s reputation?

We did really bespoke, unusual yachts. And clients like the idea of bespoke. In those days, it was very popular to recycle your own engineering. But we managed to keep the question of bespoke very much at the forefront. And I think that was something that was always helping us.

Today, how is the business divided up?

I would say about 50 per cent yachts and 50 per cent defence, in terms of revenue. We build a lot of 60-metre yachts. We actually build more yachts under 90 metres than over 90 metres, which people don’t realise. But, obviously, the big boats gather lots of publicity.

What do your clients want?

Clients who talk to us and our colleagues from northern Europe, they want top quality – no compromise. They want bespoke.

You’ve mentioned the popularity of things like aft swimming decks and glass bottoms in the past. What features are popular now?

It started with a gym. Now the trend is for a full spa, a sauna, cryosauna, hammam, massage, beauty treatments… And so you see guests really want to enjoy things on the boat. In the old days it was quite normal that the yacht crew would book a spa day in a hotel. They don’t do that anymore. Now clients want to have things on the yacht.

And it makes sense at the moment, in particular.

I can see, especially with Corona, people are spending more time on their yacht. It’s very safe. This really offers you ‘bubble protection’, so to speak, by being able to live in a very controlled environment.

For you, what’s the definition of ‘good design’?

I think the secret to a good design is a very good understanding of what it is the client wants. Designers shouldn’t design for themselves. They should design for the client.

How do you make sure your clients get that? What’s the process like for someone who comes to you?

A shipbuilder is really only, at best, a facilitator. We have people who come to us with a readymade design and we have people who come to us and say: ‘I want a boat, I need you to help me.’ And everything in between.

Generally, we regard it as our obligation to make sure that what the designer designs can be built; you need space for air conditioning, the engine and all that stuff.

Sometimes you organise a beauty contest for the designers. But even that comes down to the question of chemistry. If the owner or their partner doesn’t get along with the designer, it doesn’t work.

Increasingly, one of the things that clients want is for superyachts to become more sustainable. This is something that Lürssen and those he describes as his ‘Dutch colleagues’ – firms such as Feadship and Heesen – are working on.

Earlier this year his own company led the way by announcing that it was working on a new yacht that would incorporate methanol fuel cells. According to the firm, the new technology will provide its owner, ‘who loves technology and new developments,’ with 15 nights of power at anchor, or enable the craft to slow-cruise for more than 1,000 miles – emission free. The yacht is expected to be delivered in 2025.

‘My grandfather built the world’s first motorboat in 1886,’ said Lürssen at the launch. ‘My dream is to be the first to build a yacht without a combustion engine.’ But he acknowledged to me that the transition would not be easy. ‘You can’t just flick a switch.’ It is far from clear which technologies and fuels will provide the best solutions in the medium-term future.

‘There’s no element of greenwashing with him,’ noted William Mathieson, editorial director of the Superyacht Group. ‘It’s all about the optimisation of performance, process and efficiency. He can see the contradictions associated with lithium mining, for example. In some respects it could be a step in the right direction, but it might also be damaging.’

As an engineer, Lürssen is also adamant about the need to look at the whole system. ‘I think we face two difficulties with batteries,’ he said. ‘One is the power: energy density. How much energy can be stored in a cubic metre? And the second thing is, how quickly can you charge it?

Let’s assume someone invents a fantastic battery and one cubic metre of your battery equals one cubic metre of diesel fuel, in terms of energy content. That is a good thing. And let’s assume that the weight is not prohibitive. So the next thing is, where are you going to charge your batteries? If you put them next to a coal fired power station, actually, it may not have achieved the target.’

On the bright side, he added, more and more clients are ‘willing to compromise’ in order to achieve fuel-saving and emission-reduction. ‘The trend is very clear.’

Is it helpful to be a family business at a moment like this, when the future – regarding power systems and so on – is uncertain?

Yes, it does help because you can take a long-term view. It’s two things. One, it gives the client comfort if you, as a family member, stand behind the product. And you don’t have the pressure of always looking at the stock price. It’s not about – not only about – making money. It’s about client satisfaction in the end. And, ultimately, it will pay back. The clients realise you’re trying very hard to make them happy.

Next year is Lürssen’s 150th anniversary. Has it started to make you think about succession? You’ve got three adult children – might any of them come into the business?

I always think about it. But it’s very much a double-edged sword. The price a family pays in this business is not to be underestimated. A children’s birthday, or a client visit? There’s no question: you have to choose the client visit. I’m not certain that I would want the children to have to live that kind of life, and I wonder if this in the future will be as critical as today. So yes, I think about it, but I don’t have an answer for that yet.

When you say you’re not sure if it will be as critical in the future as it is today, do you mean that this is a strategically important moment for the company, the industry?

Yes. Business is getting more technocratic. Unless you have a family member who’s really deep into the technical things, it doesn’t help: you’re either in it or you’re not. And to be in so deeply, there’s a price to pay.

Have any of your children expressed an interest in joining the business?

They like the business. But they don’t like it enough to go that route for the time being. Will I be able to convince them otherwise? Honest answer: I don’t know.

Would you like to?

Yes and no. It’s great to do it. But I see all sides of it. And would I want them to go through that? I don’t know.

You’ve still got plenty of time left, of course. How would you describe your style as a leader?

That’s another difficult question. [He laughs.] I think people know that I expect a lot. I hope they also know that as long as they try their best, I’ll back them up. I will not go to the client and tell them, ‘It wasn’t my mistake – it was a guy on the shop floor that did it’. If anyone made a mistake, it’s my head on the block, not my people.

And I would do that in any situation if a client had a complaint. I stand in front of my people. But at the same time, I want a commitment from them. And I think they realise that we as a family are very committed to maintaining the business and to guaranteeing their employment. We try to do that. It’s a mutually dependent situation.

Feature image: Oliver Reetz

Edwin Smith

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1st generation

Friedrich Lürßen

4th generation

Friedrich & Peter Lürßen

2nd generation

Otto & Frieda Lürßen

1st Generation

Friedrich Lürßen founds the company

After training as a boatbuilder, Friedrich Lürßen wants to join the boatyard of his father, Lüder Lürssen. Lüder advises his son to start a yard of his own – a single company would be insufficient to support two families. On June 27, 24-year-old Friedrich sets up a boatbuilding workshop in Aumund, near Bremen, Germany. His first vessel demonstrates his trademarks: originality and high quality. Friedrich Lürßen’s shipyard grows and thrives, and at one point he even begins placing orders with his father.

Reputation in racing rowboats

Lürssen initially only builds racing rowboats for Bremen oarsmen, but orders are increasingly coming in from all over Germany. The word spreads that Lürssen boats are not only beautifully designed, but also outstanding in precise workmanship and quality – and thanks to their lightweight construction, they are very fast and place well in regattas.

World’s first motorboat – a Lürssen

Lürssen builds the world’s first motorboat. The 6-meter REMS is commissioned by the inventor and engine manufacturer Gottlieb Daimler, who needs a boat to put his new engine through its paces. Friedrich Lürßen, always open to new ideas, designs and builds it without delay. The Daimler engine that powers it has a displacement of 0.462 litres, weighs 60 kilograms, and has an output 1.5 hp at 700 rpm.

Lürssen expands to the shoreline

The Lürssen yard is expanding and now includes a site in Bremen-Vegesack. For the first time the shipyard now has direct access to the open water.

DONNERWETTER – remarkably fast

With a slimline forecastle and low water and air resistance, the successful racing speedboat DONNERWETTER, developed by Otto Lürßen, reaches a speed of nearly 35 knots with a 40-hp engine. This is a remarkable achievement for the time.

2nd Generation

Otto Lürßen

Frieda Lürßen

Otto Lürßen becomes a partner

Friedrich Lürßen’s only son Otto joins the firm as a partner, contributing far-reaching practical and theoretical knowledge. As a shipbuilding engineer he combines tried and trusted craftsmanship with new technical expertise, improving on past methods. This approach, handed down over the decades, remains to this day the essence of Lürssen’s unique quality and innovative spirit.

Lürssen-Daimler world champion

The LÜRSSEN-DAIMLER with a 102-hp engine is the sensation of the racing season. In the Mediterranean near Monaco, she wins the unofficial world championship, the Champion of the Sea. The speedboat goes on to win the Prix de la Côte d’Azur and the Grand Prix des Nations later in the same year. A further speedboat, the SAURER-LÜRSSEN, a joint project with Swiss engine manufacturer Adolf Saurer, sets another unofficial world record in the Prix de Monte Carlo with an average speed of 32 knots.

LÜRSSEN-DAIMLER

50th anniversary and 10,000th ship

Two milestones in one year: Lürssen builds its 10,000th vessel, a 14-meter wooden motor yacht, a sister ship of the ONKEL FIDI II. In addition, the company celebrates its 50th anniversary.

OHEKA II with MAYBACH engines sets a world record

Lürssen sets another new standard. With OHEKA II, equipped with three Maybach engines that propel her to a top speed of 34 knots, Lürssen builds the world’s fastest commuter yacht. Later the same year, the company builds the world’s longest motor yacht: the 36-meter AAR IV.

Frieda Lürßen takes charge

The abrupt death of 52-year-old Otto Lürßen, who directed the company in a spirit of open-mindedness and passion for innovation, is a bitter loss for the shipyard and the entire industry. His wife, Frieda Lürßen, the strong-willed daughter of a captain of a large cruise ship, fills the gap and takes over at the helm of the Lürssen yard.

Gert Lürßen joins the company

The third generation takes on more responsibility at Lürssen: Gert Lürßen comes on board – bringing along the passion for motorboats he inherited from his father. In 1939, he sets an impressive world speed record on the lower reaches of the Weser River in a Lürssen diesel-powered speedboat, achieving a speed of exactly 68.2 km/h.

3rd Generation

Gert Lürßen

Fritz-Otto Lürßen

New beginning: Gert and Fritz-Otto Lürßen

Business is difficult in the wake of the war. Everyone has to start from scratch and the Lürssen shipyard is no exception. During this time of change, the brothers Gert and Fritz-Otto Lürßen agree on the division of shares in company, which they hold from then on jointly with their mother Frieda Lürßen.

Third generation takes the helm

Frieda Lürßen, who has led the company with greater perseverance and technical expertise, hands over responsibility for the firm to her sons Gert and Fritz-Otto. That same year the 55-meter yacht PEGASUS II is delivered, like her predecessor, to a London shipowner.

CARINTHIA VI redefines yacht design

Her exterior design sets new worldwide standards: the yacht CARINTHIA VI is designed by Jon Bannenberg – his first major yacht project. To this day, the 71-meter vessel remains contemporary in styling, and she can be seen as the precursor of today’s Lürssen yachts.

Lürssen celebrates a century in business. Highlights include an exhibition illustrating the company’s varied history. Friedrich and Peter Lürßen, sons of owners Gert and Fritz-Otto Lürßen, receive their first shares in the firm.

4th Generation

Peter Lürßen

Friedrich Lürßen joins the company

At the age of 27, Friedrich Lürßen joins the company. After earning a degree in business administration and experience at various jobs in international companies, he starts to work his way through all departments of the shipyard. He soon assumes a senior position.

All production shifts to Lemwerder

A company on the move: in the winter of 1985/86, the last production facilities in Bremen Vegesack are torn down. The transfer of shipbuilding work to Lemwerder, which has been increasing since 1980, is completed.

Peter Lürßen joins the company

After studying shipbuilding and industrial engineering in Germany and business administration in the United States as well as gathering considerable professional experience, Peter Lürßen comes on board. In previous positions, he had spent a year as a construction inspector at different Japanese shipyards, and already familiarized himself with various Lürssen departments.

New shipyard acquired

With the takeover of the Kröger Werft, with docks on the Kiel Canal near Rendsburg, Lürssen gains a long-established shipyard that goes on to specialize in building yachts of between 60 and 110 meters in length. Yacht refits and conversions are also undertaken at this location.

New yacht division established

With Lürssen shipyards operating at 90 percent capacity with navy contracts, the company decides to split production between naval and yacht business. From now on, the company devotes half of its production capacity to building large yachts, in the process setting up a new yachtbuilding division dedicated to this market.

Limitless pushes the limits

The 97-meter megayacht LIMITLESS, designed by the highly regarded designer Jon Bannenberg, is handed over to her owner.

Jubilee: 125 years since founding

One-and-a-quarter centuries after its founding by Friedrich Lürßen, the company celebrates an important anniversary. The small boatbuilding company on the Weser River has grown into a large shipyard that builds military vessels as well as modern megayachts.

Acquisition of Neue Jadewerft

Lürssen purchases the Neue Jadewerft shipyard in Wilhelmshaven on the German North Sea coast. It is specialized in naval vessels and also in maintenance, repair and conversion work on ships up to 150 meters in length.

Norderwerft shipyard acquired

The Norderwerft shipyard in Hamburg becomes part of the Lürssen Group in October 2012. Its main business is repair and maintenance of commercial shipping vessels as well as ship maintenance for the German Navy.

Acquisition of Peene Werft

In May 2013, Lürssen purchases Peene Werft shipyard in Wolgast, Germany. The facility provides newbuild and repair services for naval vessels as well as yachtbuilding.

The longest yacht in the world

Lürssen delivers the world’s longest yacht, AZZAM, at 180.65 meters. She not only sets a record for length and speed exceeding 30 knots, but also for her building time of less than three years.

The biggest yacht in the world

DILBAR, the largest motor yacht the ever in terms of gross tonnage, leaves Lürssen shipyards. At 156 meters and loaded with highly sophisticated technology, she is one of the most complex and challenging yachts ever built. The 15,917-ton vessel features luxury entertainment and recreation spaces never before seen on a yacht. The impressive project was completed in just 52 months.

ACQUISITION OF BLOHM+VOSS SHIPYARD

The Hamburg shipyard Blohm+Voss becomes part of the Lürssen Group in 2016. Capacities will be expanded as a result. The yacht refit activities are concentrated at the Hamburg site.

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90m Lürssen superyacht Phoenix 2 sold

The 90.1-metre Phoenix 2 has been sold with Rupert Nelson of Burgess representing the buyer and joint central agents Burgess and Cecil Wright representing the seller.

Built in steel and aluminium by Lürssen and designed throughout by Winch Design , Phoenix 2 was delivered in 2010 and refitted in 2019.

Phoenix 2 accommodates up to 14 guests in seven cabins. The full-beam owner’s suite, forward on the main deck, is accessed from the main deck or by using a glass spiral staircase from the owner’s private observation lounge and office on the upper deck. The circular sweep of the windows and their wraparound views is echoed in the black circle in the carpet and the recessed lighting overhead. Spectacular his-and-her bathrooms in contrasting marbles feature a bath and a steam shower, and one of the walk-in wardrobes can be concealed should her new owner wish to operate her commercially. There are three guest double VIPs, two double cabins and a twin-berth cabin, as well as quarters for a crew of 28.

The style is grand Art Deco with a ballroom, a gilt-and-black Steinway grand piano, vast dining table, crystal chandelier and an adjoining wine cellar. Features include a cinema, a winter garden with guest dining in open air or climate control, a beach club and a beauty salon with a Hammam.

New York and its skyline were the inspiration for Phoenix 2’ s styling, from the Empire State skyscrapers on the bar stools in the skylounge bar, lit by uplighters reminiscent of the torch held by the Statue of Liberty, to the firebird figurehead that looks as if it may have flown in from the Chrysler Building. Everything from the door handles to the cutlery is hand-made, each a work of art in its own right.

The sundeck sports a seven-metre oval pool with skylights filtering natural light into the lobby below. There are two Jacuzzis, one of which is exclusively dedicated to the owner, and two helipads. An elevator takes guests to the lower deck lobby to embark on one of the two 10-metre tenders – one is a limousine and the other a sports boat. A four-metre deep swim platform has large hydraulically operated steps lowering into the water for easy access from the sea.

The Lloyd's Register-classed, 2,667GT yacht has a cruising speed of 14 knots and maximum speed of 18 knots. Under twin 2,670hp MTU engines, the yacht's range is 6,000 nautical miles.

Phoenix 2 was asking €124,950,000 with VAT paid.

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NOT FOR CHARTER *

This Yacht is not for Charter*

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Amenities & Toys

HAVEN yacht NOT for charter*

82m / 269' | lurssen | 2024.

Owner & Guests

Previous Yacht

Special Features:

Extensive health and beauty center, including spa and beach club
Brand new for 2024
Inviting pool
Lloyds Register ✠ 100A1 SSC Yacht, Mono, G6 ✠ LMC UMS classification
Interior design from RWD

The 82m/269' motor yacht 'Haven' was built by Lurssen in Germany. Her interior is styled by British designer design house RWD and she was delivered to her owner in June 2024. This luxury vessel's exterior design is the work of Lurssen.

Guest Accommodation

Haven has been designed to comfortably accommodate up to 12 guests in 6 suites.

Onboard Comfort & Entertainment

Her features include a spa, beauty salon, underwater lights, beach club, deck jacuzzi, WiFi and air conditioning.

Range & Performance

Haven is built with a steel hull and aluminium superstructure, with teak decks. Haven comfortably cruises at 11 knots, reaches a maximum speed of 13 knots. She was built to Lloyds Register ✠ 100A1 SSC Yacht, Mono, G6 ✠ LMC UMS classification society rules.

Length	82m / 269'
Beam	12.5m / 41'
Draft	3.5m / 11'6
Gross Tonnage	2,130 GT
Cruising Speed	11 Knots
Built
Builder	Lurssen
Model	Custom
Exterior Designer	Lurssen
Interior Design	RWD

*Charter Haven Motor Yacht

Motor yacht Haven is currently not believed to be available for private Charter. To view similar yachts for charter , or contact your Yacht Charter Broker for information about renting a luxury charter yacht.

Haven Yacht Owner, Captain or marketing company

'Yacht Charter Fleet' is a free information service, if your yacht is available for charter please contact us with details and photos and we will update our records.

Haven Photos

Haven Awards & Nominations

World Yachts Trophies 2024 Yacht of the Year Finalist

NOTE to U.S. Customs & Border Protection

Specification

M/Y Haven

Length	82m / 269'
Builder
Exterior Designer	Lurssen
Interior Design	RWD
Built \| Refit	2024
Model
Beam	12.5m / 41'
Gross Tonnage	2,130 GT
Draft	3.5m / 11'6
Cruising Speed	11 Knots
Top Speed	13.5 Knots

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